The cost can be quite expensive and it takes time to research and find the best company for your needs. It requires a larger investment of both money and time. Your other option for acquiring a targetted mailing list is to purchase one. Or let the customers know there are exclusive offers and coupons for mailing list subscribers. If you have a membership program at your business, you can add physical mailing address a required step for sign-up. Make sure you collect physical addresses as well. You probably already collect some information from your customers, like email addresses and/or phone numbers. If you don't already have an in-house mailing list, start one. ![]() An in-house mailing list is a list of addresses you collect from your own customers for marketing purposes. The best, easiest, cheapest way to do this is with an in-house mailing list. Why waste your marketing budget to send irrelevant ads to uninterested parties? If you are planning on marketing with postcards, you must have a targeted mailing list. They get a very small return on their investment because only a small percentage of recipients are interested. Many companies waste money mailing to the entire local area. The biggest direct mail marketing mistake companies make is incorrect targeting. Below, we've included some common mistakes that will kill the effectiveness of your postcard marketing campaign. Common Postcard Marketing MistakesĪs effective as postcard marketing can be when done right, it can also be very ineffective if you aren't careful. By default, physical mail is engaged more than email. Then, even if they trash it right away, they have to physically carry it to the trash can. They can't help but see your message when going through their mail. You can select multiple emails and delete them in groups without ever seeing them.īut unlike emails, the content of a postcard is automatically "open" for recipients to see. You can delete emails before even reading the title. Tangible mail feels more personal than one more marketing email in an already cluttered inbox. 57% also said they feel more valued when they receive physical mail. In a study by The Private Life of Mail, 24% of respondents said they value things they can see and touch more than things that are only seen. ![]() Because of this, a printed message is much more memorable and valuable. Why do you think bookstores are still in business?Ī message on a screen is just seen, but a tangible message engages senses other than sight. Why send marketing postcards when you can advertise digitally? It would conserve paper and save on postage, right?īelieve it or not, a printed message has a significant advantage over the same message on a screen. People seem to think it doesn't matter whether an advertisement is printed or digital. Myth #3: There's No Point Printing and Mailing When You Can Email That is, direct mail marketing typically has less competition than digital marketing. And that's another benefit for companies who do participate in direct mail marketing. That's 10 to 30 times higher than the response rate of email marketing campaigns.Ĭompanies that focus only on digital marketing are missing out. It's true that with the rise in digital marketing, direct mail marketing has lost some of its effectiveness, but not all.Īccording to a study by the Direct Marketing Association, direct mail marketing still has a response rate of 4.4%. Myth #2: Direct Mail Marketing is DeadĪnother common myth is that direct mail marketing has become ineffective and obsolete in the age of digital marketing. So what's the total? On average, marketing postcards cost 50?-$1.00 each, including postage. You may also have to purchase a mailing list if you don't already have one. But, depending on what marketing company you use, you may also be paying for printing, graphic design and writing the marketing copy. There is, after all, a lot to consider in the price of a postcard marketing campaign. Myth #1: Direct Mail Marketing is ExpensiveĪ lot of people think that marketing postcards are too expensive. Here are some common myths people believe about postcard marketing and the stats that prove them wrong. Postcard Marketing Mythsįirst, let's dispel any rumors you may have heard that say direct mail marketing isn't worth the effort. Look below to learn how to use marketing postcards and what they can do for your business. Postcard marketing is one such technique and is actually one of the best local marketing strategies there is. Many traditional marketing techniques still have some life left in them. ![]() With all the focus on digital marketing these days, it's easy to think that other types of marketing are dead. Direct mail marketing is here to stay, and it's essential to boosting your business. You may think postcard marketing is dead, however, the stats speak for themselves.
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